On a morning show, a little one names the picture before anyone else can, and the host cheers. You pitched that segment.
Tatako is hiring its first PR Manager to bring the octopus, and the families who play with him, to the shows, papers and podcasts parents follow. Story angles, newsroom relationships and spokespeople ready for live TV are yours to build.
About Tatako
Tatako is a first-words app for families raising a child with two languages. A lesson takes about five minutes, there is nothing to read, and a small round octopus keeps everyone company. He has eight arms, no socks, and usually loses count at seven.
The language of home stays the language of home. Tatako adds a second one on top, at a toddler’s pace, from the very first words. A guide voice can explain what to do, and you can switch it off whenever you like. Every lesson has three small steps: Hear it, say it. Touch it. Name it. In the last step the picture comes back without the word, and the child names it first.
We started with English: first words and phrases, from “hello” and “mommy” to colors, animals and what the teacher says at preschool. More languages are on the way. Tatako works in the browser on any phone or tablet.
The role
- Remote and full-time, open to candidates anywhere in the world
- Fluent English, plus the language of each market you pitch
- You report directly to the founders
By day 90, producers and editors in the market we start with know Tatako by name, a family has played a lesson on air, and every spokesperson has rehearsed on camera.
What you will do
- Build relationships across family and parenting media: TV morning shows, radio, newspapers, digital media and podcasts, with a different pitch for every producer.
- Pitch segments that show a lesson at work: a family playing Hear it, say it, Touch it and Name it, the octopus waving on screen, and b-roll ready before the producer asks.
- Plan the year’s angles: back to school with the words a child hears at preschool, Children’s Day, and International Mother Language Day with families keeping the language of home alive.
- Open local markets one city at a time: map the stations and community papers, meet the assignment desks, find local families with a story, then take what worked to the next city.
- Coach every spokesperson for live TV and radio: answers short enough for a live cut, in words every viewer knows.
- Protect every family: a parent’s written OK before a child goes on air or into print, no last names or schools, and paid segments labeled as the rules require.
- Track results: a short link per segment, coverage logged in Meltwater, and a monthly readout of which cities, shows and angles bring families to app.tatako.com.
What you bring
- 4+ years in PR or media relations, at an agency, a network or a consumer brand.
- Producers, assignment editors, hosts and podcasters in TV, radio and digital media who know you and take your call.
- A producer’s instincts: you know what a morning-show slot needs, from the guest and the props to the b-roll and the call time.
- Writing that sounds native in every language you pitch in: every pitch, release and talking point written fresh, never translated.
- A coach’s patience: you have prepared a nervous parent and a busy executive for the camera, and both sounded like themselves.
- Care for families’ privacy, a working grasp of children’s privacy rules, and the spine to say no when a producer asks for more than a parent agreed to.
Bonus points
- You have worked in a newsroom or produced segments for a morning show.
- You have run a satellite or radio media tour in more than one language.
Why you will love it
- A demo made for television: three small steps, and the segment ends with a child saying the word on air.
- You open each new city: its stations, its papers and the families who become its story.
- Stories with heart: homes where the language of the family stays at the table and a few new words join it.
How to apply
Meet the octopus at tatako.com, then email [email protected] with your LinkedIn profile or portfolio. Make sure it shows a segment or story you placed in the media.
If your experience matches the role, our team will get in touch to discuss next steps.