Our mission
Prepare every child to succeed in a world that runs on conversation
Every parent asks it sooner or later: what can I give my child that will still matter when they grow up?
Encyclopedic knowledge isn’t the answer anymore. Any fact in the world now fits in a pocket. What no pocket holds is the ability to sit down with another person, find out what they want, come to an agreement and make something together.
That is the skill that matters most. It takes languages, and lots and lots of practice talking with other people.
It starts with the first words
A conversation doesn’t begin at school. It begins the day a child says a word and someone answers. In that moment your little one learns that a word can change something: bring the cup closer, make you laugh, turn your head. They learn to listen, to wait for their turn, to try again when nobody understood. These are the first steps toward every agreement they’ll ever reach, even if today’s is about a banana.
A second language in those early years says something else too: there are more people out there than the ones at your kitchen table, and you can talk with them as well.
What we make
Tatako makes first-words lessons for little ones growing up with two languages. A lesson takes about five minutes, there’s nothing to read, and a small round octopus keeps everyone company. The language of home stays the language of home, and a second one joins it, a few words a day. We started with English, and more languages are on the way.
Our method
The lessons follow a method of our own, built on research in cognitive and child psychology. You can see it at work in the three small steps of every lesson:
- Hear it, say it. The word plays, then the lesson goes quiet, and that pause belongs to your child.
- Touch it. Two pictures appear, and your child touches the one they hear.
- Name it. The picture comes back without the word, and your child gets to name it first.
A child in a Tatako lesson doesn’t sit and watch. They answer. And because talking takes two, a grown-up stays close. After the lesson you mark how each word went: New, Repeat more, Understands or Can say. The next lesson starts from there.
Every agreement ever made started with someone saying hello. We help with the hello.
Max, CEO Tatako Inc