Performance Marketing Manager (Paid Social and Search)

Bath time is over, a dad scrolls TikTok, and a waving octopus stops his thumb. That ad, its audience and its budget are yours.

Tatako is hiring its first Performance Marketing Manager to bring Spanish-speaking parents to the octopus through paid social and search. You own the paid program end to end: channels, creative, landing pages, tests and budget.

About Tatako

Tatako makes short spoken English lessons for little ones. A lesson takes about five minutes, there is nothing to read, and a small round octopus keeps everyone company. He has eight arms, no socks, and usually loses count at seven.

Spanish stays the language of home, and Tatako adds a little English on top. An optional Spanish guide voice explains what to do and switches off anytime. Every lesson has three small steps: Hear it, say it. Touch it. Name it. In the last step the picture comes back without the word, and the child names it first.

The course has 369 first words and phrases, from “hello” and “mommy” to colors, animals and what the teacher says at preschool. Tatako works in the browser on any phone or tablet, and we start with Spanish-speaking families across the United States.

The role

• Remote and full-time, open to candidates who live in Florida, Texas, Georgia, North Carolina, Tennessee or Arizona
• Fluent English
• You report directly to the founders

By day 90, paid social is a steady source of sign-ups, every campaign reads clean, and you know which audiences, hooks and landing pages earn more budget.

What you will do

• Plan and buy campaigns for parents on Facebook, Instagram, TikTok and YouTube, then add Google Search and, once the conversion data can carry it, Performance Max.
• Brief and test Spanish-language and bilingual creative: the octopus waving hello, a real breakfast or car ride, and versions sized for every placement, from Reels to in-stream.
• Build landing pages on tatako.com with the engineers: each one says what its ad said and leads straight to sign in with Google, in the browser on any phone.
• Run the weekly test plan and the budget behind it: one hypothesis per test, a fair split, daily pacing checks and a clear call on what to scale and what to switch off.
• Turn the best creator posts into whitelisted ads, Spark Ads and partnership ads included, always with the creator’s written consent and a parent’s consent for every clip that shows a child.
• Keep the tracking clean and kind to children: ads always target grown-ups, and ad pixels run only on grown-up pages of tatako.com, never in the lessons.
• Get ready for the App Store and Google Play apps, coming soon: grow the launch list on tatako.com now and have app campaigns built before launch day.

What you bring

• 4+ years of hands-on performance marketing for a consumer app or direct-to-consumer brand.
• Expert, daily use of Meta Ads Manager, TikTok Ads Manager and Google Ads, from account structure to conversion setup.
• You brief creative like an editor: the hook, the line on screen, the cut, and why version B will beat version A.
• Measurement you can defend: clean UTMs, server-side conversions, holdout tests and an honest read of what attribution misses.
• Experience reaching Hispanic or bilingual audiences in the US, with ads that sound like family, not like a brochure.
• Working knowledge of COPPA, FTC endorsement rules and each platform’s ad policies, so campaigns about kids always speak to grown-ups.
• A weekly write-up habit: what ran, what it brought, what changes next and why.

Bonus points

• You are bilingual and hear right away when an ad line sounds translated.
• You have launched an app in the App Store and Google Play and run its install campaigns, Apple Search Ads and SKAN included.

Why you will love it

• The paid program starts with you: account structure, naming and test design that every later campaign follows.
• A ready-made star: a round, very ticklish octopus, and real family moments to film around him, from breakfast to bedtime.
• A product made for video: a picture comes back without its word, and the child says it out loud.

How to apply

Meet the octopus at tatako.com, then email [email protected] with your LinkedIn profile or portfolio. Make sure it shows a paid campaign you built, tested and scaled.

Apply by email

If your experience matches the role, our team will get in touch to discuss next steps.